The American theorist Henry Jenkins coined the phrase ‘transmedia narrative’ to
analyse the social effects of
new technologies, a phenomenon that is evolving exponentiall on a par with science and the Internet.
The transmedia universe is still
the focus of media interest
and is also very useful tool for analysing brand performance and consumer behaviour.
In this regard, the design thinking and co-creation
expert, Stiven Kerestegian
is one of the key exponents
of design an innovation
against the backdrop of
a transmedia society.