The American theorist Henry Jenkins
coined the phrase ‘transmedia narrative’
to analyse the social effects of new technologies, a phenomenon that is
evolving exponentiall on a par with
science and the Internet. The transmedia universe is still the focus of media interest
and is also very useful tool for analysing brand performance and consumer
behaviour. In this regard, the design
thinking and co-creatio expert, Stiven Kerestegian is one of the key exponents
of design an innovation against the
backdrop of a transmedia society.
